With the fragmentation of media, many brands have lost their understanding of the customer—chasing metrics defined by digital media, as opposed to delving deep into the lives of their prospects to achieve the insight needed to drive brand engagement. Results driven by love for your brand and not opportunistic media practices requires strong differentiation through a creative expression of your brand idea that remains in the head and heart of your customer long after their media bingeing is over.
Marketing & Communications
We raise value and visibility by taking a strategic, data-oriented approach to strengthening your internal and external brand.
“Your brand lives in the heads and hearts of your customers. Understanding this, we work closely with you to develop the needed insight to achieve an actionable idea for your brand; the organizing principle that connects the head and heart to drive brand engagement and growth.”
Guy Mastrion, Chief Marketing Officer
Attention Indifference Disorder and marketing strategy
Attention Indifference Disorder is characterized by the myriad confusion of digital media that confounds marketers. One size doesn't fit all. Target your audience.
A fresh faces, fresh approach to marketing a law agency
When it came to marketing a law agency, Garnet River looked at what made them different...and launched a multi-media campaign promoting a female-led law firm.
Easing the navigation and content management of a 25,000+ page website
With more than 25,000 web pages and files, a large state agency in the Northeast needed to improve the user experience of site visitors and make content management easier for key contributors. Garnet River oversaw a complete redesign.
A lesson about caring learned from an exercise in product branding
This baby elephant not wanting to leave the side of its mom reminds us of a lesson about caring. A good intention with a bad approach can lead to a poor result.
Why Garnet River Marketing & Communications
The depth and breadth of our business services at Garnet River give us ready access to expertise across many areas of business essential to every client. This gives us a solid 360’ view that is hard to replicate, delivering unique ideas and business building opportunities for our clients.
Our practice lead has more than 40 years of experience in leading advertising and creative organizations to achieve breakthrough results. From automotive to healthcare, from packaged goods to airlines, our practice lead has lead teams earning over 800 awards for creativity across a wide range of industries and in all media.
Our ambition is to do bespoke work for clients who truly understand that great brands are built from great ideas that solve real problems for real people.
What We Do
Brand idea development through insight. Brand positioning and strategic planning. Brand design, customer experience design and implementation, tactical multi-media execution. Expertise in brand development through video production, digital media and website design and deployment and social media.
