A lesson about caring learned from an exercise in branding


“A good intention with a bad approach often leads to a poor result,” says Thomas Edison. We agree, and this video of a baby elephant not being willing to leave the side of its mud-stuck mother is a great example. Not only does the baby elephant keep getting stuck itself, it also gets in the way of the workers who are trying to free its mother. The lesson: sometimes we can all use a little help.