Attention Indifference Disorder and marketing strategy
Attention Indifference Disorder is characterized by the myriad confusion of digital media that confounds marketers. One size doesn't fit all. Target your audience.
A fresh faces, fresh approach to marketing a law agency
When it came to marketing a law agency, Garnet River looked at what made them different...and launched a multi-media campaign promoting a female-led law firm.
Easing the navigation and content management of a 25,000+ page website
With more than 25,000 web pages and files, a large state agency in the Northeast needed to improve the user experience of site visitors and make content management easier for key contributors. Garnet River oversaw a complete redesign.
A lesson about caring learned from an exercise in product branding
This baby elephant not wanting to leave the side of its mom reminds us of a lesson about caring. A good intention with a bad approach can lead to a poor result.
