Case Study
The Practice
Marketing Communications
The Client
An up-and-coming NYS Capital Region Law Firm
The Challenge
The NYS Capital City is home to literally dozens and dozens of law firms that have been around for decades, they are well entrenched and respected. It’s a noisy and very competitive market which makes it tough for new entries to gain attention.
The Solution
A marketplace competitive analysis revealed opportunity to position this young, female owned firm as a cut above the competition. Fresh faces, with a fresh approach, raising the bar in client representation. A differentiated positioning was developed for the firm as a platform to tell their story. A new multi-media advertising campaign was produced that delivered their message via TV, paid digital display ads, social posts and out of home.
The Impact
The raised awareness and the differentiated positioning squarely placed the firm at the forefront of the call list for potential clients. The firm achieved significant growth in new client inquiries, generating new business and cementing their place in the Capital City.
